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David Wen
Entrepreneur, software developer, management consultant. He used to keep a magnifying glass in his pocket, just in case.
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Legal Reach

Legal Reach is a startup in San Francisco with a strong founding team and some pretty strong investors.  The CEO and I were the only two full-time developers and I got to work with large databases and other neat tools.  I was in charge of the growth segment and my work directly contributed to a 300% increase in attorneys registered on the website.

Website: www.legalreach.com

Work

According to the Wall Street Journal, Legal Reach is the largest network of legal professionals in the United States.  I increased attorney sign-up mainly with the email and invite feature that I built and A/B tested.  Most of the challenges involved dealing with large queues and incoming webhooks from our Mailgun account so that we could properly track our metrics.  I was able to do things such as optimize the best hours to send emails, by time zone, in order to get the highest rate of sign-up.  An attorney on the west coast, for example, signs up more frequently if they receive an email at 1pm, while attorneys on the east coast prefer it between 7am and 8am.

I also started building a “add your LinkedIn connections” feature for those users who chose to signup using LinkedIn.  Overall, I worked with Redis, Resque, Haml, large datasets in Postgres, and various APIs (Mailgun, LinkedIn, Facebook).

David wen avatar
David Wen
Entrepreneur, software developer, management consultant. He was once addicted to Minesweepers (61 seconds on expert)